🎯 Lead Sources — Website, GoHighLevel & Meta
Feed your Leads pipeline automatically from your own website, from GoHighLevel, and from Facebook/Instagram lead ads.
Website form submissions
Your website's own contact or "Request a Free Quote" form can post leads straight into FieldFuze — no copy-paste, no missed inquiries. Every submission lands in your Leads pipeline in real time as a new lead tagged Web Form (it counts toward the Web Form number on the Leads KPI strip).
- What's captured — the customer's name, email, phone, and address, plus optional property type and project type from your form.
- Marketing attribution — the lead source, landing page, and UTM campaign / source / medium ride along, so you can see which ad or page produced each lead (paid-ad leads even get a Paid badge).
- SMS consent — if your form has an opt-in checkbox, the lead is marked as having agreed to texts, which lets the Lead Auto-Response SMS reply instantly.
- Instant alerts — a submission fires the same notifications as any new lead, including the optional New Lead text to your phone.
FieldFuze can build a custom submission form matched to your website and wire it to your account, so a "Request an Estimate" form on your site drops straight into your pipeline with full attribution. Ask your FieldFuze team to set it up.
GoHighLevel (GHL)
- What it unlocks: leads sync from GoHighLevel into your pipeline; the Leads Import button pulls them in; and you can auto-convert leads and trigger review-request automations.
- Organization Settings → Integrations → GoHighLevel CRM. Paste your GoHighLevel API Key and click Test Connection.
- If prompted, also enter your Location ID (find it in GoHighLevel under Settings → Business Profile) and click Complete Setup.
- Once ✓ Connected, optionally turn on Auto-sync completed jobs and set a tag (e.g.
review_eligible) to trigger GHL review automations.
Under the Auto-Conversion Rules card, click + Add Rule to pick a pipeline and stage; when a lead reaches that stage it's automatically turned into a customer (and optionally a job). Click Save Rules.
Meta Lead Ads
- What it unlocks: leads submitted through your Facebook and Instagram ad forms land in FieldFuze within seconds and trigger the same notifications as your website form.
- Organization Settings → Integrations → Meta Lead Ads → Connect Meta Account and sign in to Facebook.
- Under Pages, toggle ON each page whose ad-form leads you want. A newly toggled page shows "Subscribed, awaiting first lead."
- To stop, click Disconnect — existing leads stay in your CRM; only new ones stop.
Both are managed in Organization Settings (not the Leads screen). Pages must be managed by you in Meta Business Suite to appear. If a page shows a ⚠ warning, reconnect from the same card.